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When artificial intelligence directs on his own
Whether on posters, in commercials or in images and videos on social media, artificial intelligence can now be found in many areas of everyday life. Accordingly, there are also loud critical voices warning of the loss of many jobs. But what can AI really do when people want to invest as little time and money as possible in production? Prof. Dr Holger Rada, head of the Digital Media Production (DMP) programme at Bremerhaven University of Applied Sciences, has been looking into this question. He had several AI tools produce a music video together without intervening creatively himself. The result shows what AI is already capable of today – and where its limits lie.
University
Register now for the 10th Berlin Transfer Conference of the HAfM
‘Transfer works – universities and SMEs as drivers of regional transformation’ – this is the topic of the 10th Berlin Transfer Conference hosted by the University Alliance for SMEs. On Monday, 23 February 2026, starting at 2 p.m., renowned representatives from academia, SMEs and politics will gather at the Baden-Württemberg State Representation (Tiergartenstraße 15, 10785 Berlin), renowned representatives from science, SMEs and politics will discuss research and transfer funding with regard to the opportunities and challenges for universities of applied sciences and SMEs. The focus will be on the regions with their regional innovation ecosystems. Registrations are now being accepted.
When it comes to healthy eating, the focus is on protein and fibre in particular. Fibre is filling, good for the gut microbiome and keeps blood sugar levels stable. However, ready meals often contain very little fibre. In the ‘ProBallast’ project, researchers at Bremerhaven University of Applied Sciences are looking for ways to increase the fibre content in these foods. To this end, they are collaborating with the University of Göttingen and various commercial enterprises. They will be presenting their initial results on the development of a frozen pizza together with Ökofrost GmbH at this year's BIOFACH in Nuremberg from 10 to 13 February.
Who will find Bremerhaven University of Applied Sciences the best fit, Ann-Kathrin?
What makes teaching at this university so special for you, Prof. Wagner vom Berg?
What makes research so unique for you at Bremerhaven University of Applied Sciences, Prof. Bosse?
Passionate about research
The university has four research clusters in which it works on a broad range of topics to address the societal challenges of our times.
Discover all four research clusters by clicking on the tabs.
A clear priority in the university's research and development activities is the area of energy and marine technology. A considerable percentage of the university's third-party research funding can be attributed to this area.
Research activities in the life sciences are largely built on the expertise in the study programmes Biotechnology, Food Technology, Medical Technologies and Physician Assistant. Apart from marine research topics ranging from marine microbiology to fisheries biology, application-oriented research in the food sector is also of exceptional importance.
Linking the disciplines of 'logistics' and 'information systems' in one research cluster allows us to conduct applied research to identify, evaluate and realise potential for logistics and related areas. This is how we connect different areas, including such areas as digitalisation and maritime processes.
The research cluster Tourism and Management brings together research in the areas of the international tourism industry (esp. cruise tourism) and general management. In both areas, the focus is primarily on strategic issues and application-oriented, practical research.